Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.

(definition from webanalyticsassociation)

Typically the data is collected on the website and the clients have access to a reporting centre where the traffic is analysed and shown in multiple sections, such as visitors, traffic sources, contents and goals (*optional).

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Read more about web analytics on wikipedia

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Search Engine Optimisation (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine.

(from wikipedia)

At ThomasMazur.com years of practice in the field allow us to develop websites following search engine optimisations protocols and best practice, this usually results in websites ranking high in the major search engines on selected keywords. Please note that the results cannot be guaranteed, SEO is not an exact science, as lots of factors have to be taken into accounts and each project is different.

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Labels: SEO, web design, web development